By Passaic Today |
Apr 15, 2024
Montclair State University has found the 'secret sauce' for social media engagement, and it involves a unique blend of strategy, creativity, and human connection. Led by President Jonathan Koppell, the university's digital communications team, including social media manager Paul McGroarty, has been spearheading innovative ways to share Montclair's story and engage with students through various online platforms.McGroarty emphasizes the intentional approach behind their social media efforts, stating, “We make it fun but there is a lot of strategy behind it.” This strategy...